Senior Marketing Professional with over fifteen years experience in
enterprise business applications, operations management and software
development.
Skilled in developing integrated marketing campaigns to position a
company in an extremely competitive environment and generate qualified
leads.
Using a variety of communications vehicles, able to convey benefits
of integrated enterprise applications and solutions to senior level
management and work with industry leaders to gain market credibility.
Effective at working with cross-functional teams to develop marketing
materials and sales tools in support of an aggressive, demanding sales
force.
Experienced with entire product life cycle (development, positioning,
messaging, and lead generation) from pre-release to over $80 million in
annual license sales.
